Nike and SKIMS announced a partnership to create NikeSKIMS, a new label that combines Nike's athletic expertise with SKIMS' shapewear technology. The collection will debut in the United States this spring, with global expansion planned for 2026.
The new line aims to merge performance wear with body-sculpting designs. It will include apparel, footwear, and accessories developed to accommodate diverse body types while maintaining technical athletic features. The collection spans from elite sports gear to everyday activewear.
"This partnership brings together our athletic innovation with SKIMS' fit expertise", said Heidi O'Neill, Nike's President of Consumer, Product and Brand. "NikeSKIMS will offer products that help athletes feel confident and capable, welcoming them into sports and movement".
SKIMS CEO Jens Grede noted the brand's impact on intimate apparel and loungewear over the past five years. "By partnering with Nike, we're combining SKIMS' understanding of fit with Nike's athletic performance capabilities. Our goal is to help people move confidently while expressing their authentic selves".
The collaboration marks Nike's first co-branded venture with a shapewear company. The partnership reflects both companies' focus on technical innovation and inclusive design. Product details and pricing will be announced closer to the launch date.
Nike, based in Beaverton, Oregon, brings over 50 years of athletic wear expertise to the partnership. SKIMS, founded by Kim Kardashian in 2019, has become known for its size-inclusive shapewear and loungewear offerings.
The initial U.S. launch will include select Nike and SKIMS retail locations, alongside digital platforms. International markets will gain access to the collection throughout 2026.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.