Stone Island will unveil its refreshed music program at this year's C2C Festival in Turin, running October 31 through November 3. The Italian fashion house is building on its STONE ISLAND SOUND project, which connects fashion and music communities.
The updated platform introduces three distinct formats. Stone Island_Factory delivers seasonal playlists that change quarterly, while Stone Island Sound_Curated By features monthly selections from community members. The third component, Stone Island Sound_Live, makes available recordings from past performances, including sets by Space Afrika, Tiga, Large Professor, Boogie Blind, and Deena Abdelwahed.
This expansion follows the brand's philosophy of "Community as a Form of Research", reflecting Stone Island's long-standing relationship with music culture. The initiative brings together fashion enthusiasts and music fans through carefully selected content.
All audio content will be available on Apple Music and Spotify streaming platforms.
The project debuts during C2C Festival, formerly known as Club to Club, one of Italy's leading electronic music events. The festival has previously hosted artists like Aphex Twin, Jamie xx, and Four Tet, making it a fitting venue for Stone Island's music program launch.
Maya Torelli
Straddling the worlds of art and communication, this creative professional established People in 2009, a content agency specializing in the fusion of words and visuals. Over the years, her work has spanned a variety of projects, including magazines and documentary films. Beyond her commercial endeavors, she dedicates herself to exploring the nature of imagery, with a particular focus on its interplay with other media forms, especially music. Her passion for music not only fuels her writing but also deeply influences her work as a filmmaker, shaping both her documentaries and video installations. With a voracious appetite for knowledge across philosophy, sociology, anthropology, and various scientific disciplines, she weaves these diverse interests into a unique, interdisciplinary approach to content creation, perspective-taking, and writing.