UMBRO X SLAM JAM'S AW24 “HARD TIMES” CAPSULE

Umbro x Slam Jam 'Hard Times' collection featuring masked model in checked anorak and track bottoms

Umbro & Slam Jam

This new line seamlessly blends classic terrace culture with contemporary street fashion, pushing the boundaries of sportswear design.

Building on the success of their previous partnership, which left fashion enthusiasts clamoring for more, the 'Hard Times' collection for Autumn/Winter 2024 reimagines Umbro's iconic pieces through Slam Jam's distinctive lens. The result is a range that pays homage to English football heritage while infusing it with a modern, streetwise edge.

At the forefront of the collection is the return of the masked outerwear that has become a social media sensation. This season introduces a checked anorak paired with matching track bottoms, featuring the signature balaclava detail that has become synonymous with the collaboration. In a playful twist, a soft hoodie emblazoned with the phrase "I love referees" incorporates the balaclava element, replacing the traditional red heart with a broken heart motif.

The collection's standout piece is undoubtedly the England kit-inspired polo shirt. This innovative design features gingham sleeves, adding a touch of sartorial flair to the classic football silhouette. In celebration of Umbro's centenary, a special gold and black jersey showcases a unique shirt sponsor, commemorating the brand's 100-year legacy.

Perhaps the most intriguing item in the lineup is a black and white striped top that employs a trompe l'oeil technique to create an inside-out effect. This striking piece is adorned with the words '1924' and 'Hard Times' across the chest, further emphasizing the collection's theme and Umbro's historical significance.

Fashion enthusiasts and football culture aficionados can now purchase the first drop of the 'Hard Times' capsule exclusively through Slam Jam's official website. For those who miss out on the initial release, a second drop is scheduled for September 30th, offering another opportunity to acquire pieces from this groundbreaking collaboration.

This latest offering from Umbro and Slam Jam not only continues to blur the lines between sportswear and high fashion but also serves as a testament to the enduring appeal of football-inspired streetwear.

Take a closer look at the capsule below.