In an era dominated by constant noise and fleeting imagery, Valentino's Fall 2025 collection steps back to observe life's quieter moments. Creative director Alessandro Michele has constructed a campaign that deliberately slows down, focusing on the subtle beauty found in daily routines.
"We live in an age of violent noise, images that scream, and words that chase each other without taking root. This roaring tumult eventually saturates our vision, creating a genuine crisis of perception", Michele explains. "Hence the need for a policy of attention, an ethic of observation and presence capable of dwelling on the infinitely small, on seemingly insignificant gestures, on those daily routines that connect us to the fabric of life".
Shot by photographer Glen Luchford, the campaign features a stationary camera capturing life as it unfolds—a door opening, a street scene, a neighborhood café. Within these frames, models and talents including Kai Schreiber, Sophie Thatcher, Scarlett White, Amelia Gray, and Lorenzo Zurzolo perform small, familiar gestures that reveal the poetry hidden within ordinary moments.
The Rome-based fashion house invites viewers to overcome what Michele calls the "anesthetization of vision" by lingering in the quiet folds of daily existence and embracing the magic already present around us. This perspective suggests everyday life isn't merely a backdrop awaiting extraordinary events, but rather the secret architecture of our presence in the world—a framework of brief illuminations and joyful revelations embedded in the seeming nothingness of our routines.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.